tagged with: "Today Show"
Today is national Poem in Your Pocket Day! According to the Academy of American Poets, today is a day to select a poem, carry it with you, and share it with others throughout the day. Poem in Your Pocket is a big day at ABRAMS —including a trip to The Today Show with the children’s group to share some poetry and spread the word, as well as pocket-sized poems on the desk of every employee.
November 13th, 2012 was the much anticipated release day of the biggest book of the year: Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney, published by Amulet Books! Jeff toured seven states and reached forty-nine booksellers in the Midwest. Learn more about the tour here, and go behind the scenes of the last leg of the tour and Jeff’s Today Show appearance after the break!
ABRAMS has really gotten in the spirit of National Poetry Month this year, including inspiring a mysterious poetry bomber to take over the office and poetry bombing independent bookstore ourselves! Yesterday, which was Poem in Your Pocket Day, the children and young adult marketing and publicity department woke up at the crack of dawn to wait outside The Today Show in the name of poetry. We were armed with our “Poem in Your Pocket” sign, as well as many copies of Poem in Your Pocket. The department was on TV three times (we’re famous!)—one of which was behind Al Roker while he did the weather! After The Today Show, we headed to Union Square where we passed out single poems to unknowing commuters. Our hope is that these lucky New Yorkers read and enjoyed the poems, and went on to share them with friends and colleagues throughout the day.