Topher’s Top Ten Factoids From The Great American Cereal Book

How Breakfast Got Its Crunch

1.      Dr. James Caleb Jackson invented Granula in 1863 and is credited with producing the first ready-to-eat cold breakfast cereal.

2.   Nabisco (now Post) Shredded Wheat is the oldest continuously manufactured cereal still available today. It was first poured in 1892!

3.     In 1901, Sunny Jim became the first spokescharacter to represent a cereal—Force Flakes.

View the rest of the facts by clicking “Read More.”

Inside the Project: The making of ‘The Great American Cereal Book’

The book's designer chronicles the epic photography work for this upcoming book

It’s not routine for me to commission custom photography for the books I design, but it’s not unheard of. I love to work with a photographer when I can, as it always enriches the project, and adds something very noticeable, and often essential to the finished product. And when I do work with a photographer on a book project, the first person I think of is Geoff Spear. He’s done amazing work for many other books I’ve done, such as Dread and Superficiality, Wacky Packages, and was the co-author and photographer on our book on Captain Marvel Shazam! Geoff co-authored that book with designer Chip Kidd, who he has collaborated on many many projects with, and their long history of working together is how I came to know him and work with him myself, since Abrams has published several books that the two of them created.