James Magni is an award-winning architect and designer based in Hollywood, California. His work has been featured in magazines such as Architectural Digest, the New York Times, and Robb Report. His furnishing line is available in major cities across the United States.
Baked Elements: Our 10 Favorite Ingredients by Matt Lewis and Renato Poliafito is now my top 10 favorite book list. Simply because I can actually make things from it. And, they look good. And, they taste good.
October is by far the best month of the year and finally it’s crisp out, leaves are changing and pumpkins are everywhere. I love everything pumpkin, so I pretty much begged to have pumpkin as my element to try for our Baked Blog series.
One of my first marketing projects at ABRAMS is for the book PIE IT FORWARD: Pies, Tarts, Tortes, Galettes & Other Pastries Reinvented, by Gesine Bullock-Prado. The nice news is that the very clever Claire Bamundo in publicity had already thought of the smart idea of making 3-14 (Pi Day) our PIE IT FORWARD Day, giving us a nice hook to launch the book. The rest fell into place quickly: ads and features on blogs like DesignSponge.com, TheKitchn.com, Geekmom.com, IamBaker.net, etc. Gesine was fully on board and pulled together beautiful videos. One features her showing everyone how to PIE IT FORWARD: baking a pie, wrapping it as a gift, and delivering it to a neighbor. The neighbor, in turn, rallies her children and together they do the same, baking and delivering another pie. The other video is an easy-to-follow Wild Blueberry Pie baking demo, which gave me the confidence to try my own hand at baking a blackberry-raspberry tart! I am a decent cook, but baking is far from my expertise.